According to market research there are now and estimate 40 million small businesses using Facebook as a marketing tool. In fact, each Facebook Fan has a customer value of $174. So you can see how important it is to use Facebook to market your business.
So how do you increase your Facebook Likes?
Buy Facebook Likes
Buying Facebook likes is the quickest and easiest way to increase your Facebook likes. However, this method is used mostly for credibility and it will not increase your engagement. Many business buy Facebook Likes when they first start their business page to look more credible. No one wants to like a page that only has a few likes. They want to know someone has already been down that path and it’s safe.
In some industry, such as the adult industry, this is the only option to increase their Facebook likes. For example, when you purchase adult toys (even a well-known one like the Hitachi Magic Wand) you are unlikely to announce it on social media. No matter how popular the toy, or if all your friends already have a Hitachi Magic Wand, you won’t be sharing it on social media. Therefore, for businesses selling toys such as, the Hitachi Magic Wand massager it is almost impossible to gain organic Facebook likes and their only option is to purchase likes to increase their number.
There are many websites now that offer this service and you can buy Facebook likes for a small cost. For the price it is definitely something to consider when starting your Facebook page. As it can help with making your page seem more reliable.
You can also buy Facebook likes in Canada, UK and the US. These Facebook profiles will look more legit but it does cost a pretty penny. Personally, knowing that it doesn’t affect your bottom line would go for the cheaper option and get generic likes. No one can see who likes your page anyway unless they are already friends with that person.
Create Interesting Content
One of the main reasons why people ‘unlike’ a Facebook page is due to boring content. Do some research to learn how to create interesting social media content to help you increase your engagement. I know that for some businesses like airport parkings in big cities like Melbourne, it can be really hard to find interesting content to write about… (Unless again you are selling the Hitachi Magic Wand massager which is quite a conversation starter in itself!) So in that case maybe it’s better to focus on giving your Facebook fans some exclusive discounts to keep them engaged. Also learning about your audience will help you provide posts that are relevant to them. Many businesses posts positive quotes once a day. That can be easy if you have a positive business like if you are a florist in Melbourne or Sydney and you usually make people happy with your flowers. They use Facebook as a way to remind their fans that they exist and not necessarily to push sales, except again, if you have Facebook fans that are trying to find an airport parking in a city like Melbourne or maybe a florist in Melbourne or Sydney?
Refrain from pushing sales posts too often
Nothing worst then scrolling through your Facebook feed and seeing just a whole bunch of sale images. First of all it looks spammy and secondly, if you use Facebook just to do sale notices people will start to ‘unlike’ you page. This is because having sales too often removes scarcity, which is a well-known and used sales technique. Keep your sales offer exclusive to your Facebook fans to give them a reason to continue to check your Facebook page regularly.
Run Facebook competitions
The best way to increase your Facebook engagement is to run a competition. Get your customers talking and spreading the word about your business. Keep it exclusive to your Facebook fans so that anyone who wants to enter must like your page. This is a sure fire way to increase engagement and maybe get you a few new fans along the way.
These are just a few suggestions to help you increase your Facebook likes and engagement. There are many more ways and to find the one that works for you is a matter of trial and error, as different techniques work for different industries.